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How To Develop A Content Strategy That Rocks! | A blog about inbound...
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How to use content strategy for better journalism, not just publishing |...
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Shatzkin: Soon, Most People Working in Publishing Won’t Be Working at...
The publishing industry is going through atomization, according to industry consultant and DBW partner Mike Shatzkin. He writes in his latest blog post at TheLila Brooks's insight:A prediction that...
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Can publishing giant Wiley take on lynda.com and others with new digital...
Publishing giant Wiley has launched Digital Classroom, an online marketplace of software training videos and digital books.Lila Brooks's insight:The new online learning site digitalclassroom.com is a...
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Book Smart - The Sweet Spot
Please visit http://nyti.ms/15iBdqO in order to embed this video In this week's episode, A. O. Scott and David Carr delve into reading, the tried-and-true wa...Lila Brooks's insight:Interesting...
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Amazon launches "Send to Kindle" button for web publishers and WordPress blogs
Amazon launched a “Send to Kindle” button that publishers can add to their websites. The Washington Post and Time are among the first to sign up. “Send to Kindle” is Amazon’s answer to read-it-later...
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Swayy is a beautiful new dashboard for discovering and curating online...
Lior Degani, the Co-Founder and head of Marketing of Swayy, pinged me last week when I was in California to tell me about his startup and give me beta access. I heard his pitch and ...See it on...
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How to Generate Leads with a Powerful Content Marketing Strategy - Search...
In recent months, content marketing has moved beyond trendy buzzword to a full-fledged marketing strategy. Increasingly, the discussion has turned to iSee it on Scoop.it, via Content Marketing &...
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How to create an editorial calendar for brands | Articles | Home
Impress your clients and the higher-ups with an editorial strategy common to magazines and newsrooms. It’s easy, and it can bring big results.See it on Scoop.it, via Content Marketing & Web...
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15 Types of Content Marketing That Work — socialmouths
Content Marketing in not just blogging, here are 15 different formats to create and distribute content on social mediaSee it on Scoop.it, via Content Marketing & Web Publishing
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10 ways to make your content more shareable
People near and far should clamor to read your newest blog post, right? If they're not, try out a few of these suggestions.Lila Brooks's insight:Create great content, build a community, etc. Community...
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Will The New York Times Redesign Lead To A New Web Standard?
The latest conversation in web design has been, how do we reimagine the web for a mobile device? Do you design your mobile site first, then supersize it for PCs? Or do you wrap all that content in an...
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Understanding Google Author Rank & How to Use it in Content Marketing
What is Author Rank? How will it affect my Content? How do I build my Author Rank?Get all the answers in this extensive post on AuthorRankSee it on Scoop.it, via Content Marketing & Web Publishing
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The Way Companies Use Content Is Changing Rapidly
NewsCred raised $15 Million and signed the New York Times as a partner. ;See it on Scoop.it, via Content Marketing & Web Publishing
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What's next in digital publishing: New platforms and payment models
What can a book look like in the digital age and how will people pay for it? This is one of the themes we’ll be exploring at paidContent Live on April 17 in New YorkSee it on Scoop.it, via Content...
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“Like”-able Content: Spread Your Message with Third-Party Metadata
Woman does not share by links alone. Although formatting our content via structural markup makes it accessible across a multitude of platforms, standard HTML by itself offers no means to control how...
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"Recommended for you": the fight to decide what you read next
There is a growing battle between content engines — which suggest stories for you to “read next” — over access to publishers’ pages.See it on Scoop.it, via Content Marketing & Web Publishing
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Douglas Rushkoff is right -- traditional media are caught between the stream...
Media theorist and author Douglas Rushkoff argues that many traditional media outlets like the New York Times are trapped between the flow of real-time information and the need to stand back and...
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There's A Reason That No One in Publishing Bought Goodreads - The Digital Reader
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Vlogging and eBooks | ePublish a Book
Vlogging and eBooks As if there was not enough to catch up with for authors who, or so we hope, love the written word, it seems that blogs are not the only...Lila Brooks's insight:Enhancing blogs and...
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Information vs. Content in Content Marketing - exploreB2B
Content is the key to social media success for businesses. But the question whatexactly is meant in this case by “content” mainly is answered with different forms of “information”. Content ...See it...
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What Does Amazon's Purchase Of Goodreads Mean For Book Industry? : NPR
Weekend Edition Saturday host Scott Simon talks with Wall Street Journal reporter Greg Bensinger about Amazon's acquisition of the reader reviews site, Goodreads, and the implications for readers,...
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BISG Press Release | As E-Book Market Evolves, Correlation Between Genre...
Multi-function tablets have become consumers� preferred e-reading devices, overtaking dedicated e-readers for the first time, according to the Book Industry Study Group (BISG)'s closely watched...
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